Question regarding survey

The other day I recived a message asking to take a survey helping Snapshot to improve the game.
I fail to see how the Iinformation on which platform I own the game, when I last played it and if I would recomend it to others actually helps any specific way in this regard.
Any insight in SG’s strategy?
Why would this data give anything more valid/usefull than reading comments here, on Canny or Steam forum??

I for one have not played the game for more than a month, since I ran tired of its flaws/design faults. Does this mean the game was better when I last played it, since I do not play today???
I don’t get it.

Still hoping the game will unfold to greater potential.

In my opinion, the survey was more from the marketing department than the ones who can actually nake the game better.